2019 Dates & Location Coming Soon.

Monday's Schedule

We'll be breaking out into different tracks today, no need to choose one track or the other - choose your class based on the sessions that appeal to you!

Content & Community, emceed by Modern Salon Editor-in-chief Alison Alhamed

The Business of Digital, emceed by Heather Yurko of Neatbeat Salon and PIP (Positively Impacting People)

Last updated: September 20, 2018

Monday, November 5, 2018

7:00 AM - 1:30 PM

The Salon Digital Summit Registration & Badge Pick-up Desk will be open -- Main Floor Lobby

7:30 AM - 8:30 AM

In a casual setting among the exhibit tables, enjoy breakfast, interact with speakers, meet fellow attendees, learn about products and services and continue to develop your own Salon Digital Summit network.

7:30 AM - 5:00 PM

Throughout The Experience Center you’ll find industry partners, products, services and interactivity to make your time at Salon Digital Summit even more rewarding.

Century & California Foyers

8:35 AM - 8:45 AM

We'll be breaking out into different tracks today, no need to choose one track or the other - choose your class based on the sessions that appeal to you!

Grand Ballroom

Content & Community, emceed by Modern Salon Editor-in-chief Alison Alhamed
Grand Ballroom

The Business of Digital, emceed by Heather Yurko of Neatbeat Salon and PIP (Positively Impacting People)
Laguna Meeting Room

 

8:50 AM - 9:30 AM

Influencer marketing is one of the most exciting, fastest growing—and changing—areas for salon careers or professional development. Whether you already are or aspire to be an influencer involved in beauty marketing to earn additional income, gain exposure or a bit of both, this session explores what you need to know to position, differentiate and protect yourself. Alisha Johns of Lish Creative goes through the list of things you need to know and shares valuable resources to identify your opportunities and help strengthen your own influencer standing and success.

Grand Ballroom

9:35 AM - 10:15 AM

What impact does being more personal on social media, and especially Instagram, have on salon pros and salon businesses' bottom line and the type of clientele they attract? But also, where's the line? Join panel host Zoé Bélisle-Springer for a discussion about tone, voice and messaging with CosmoProf Beauty Artistic Team Member Christina KreitelNatalie Boos from The Business Of Balayage & Christopher Smith, Modern Salon & L'Anza Healing Artist.

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

9:35 AM - 10:15 AM

Tips, calls to action and processes to put in place to invite and encourage positive and referral-generating engagement, sharing of images and reviews from guests on their own social media pages and on your platforms. Jason Everett of Business Refuel explores the strategies and tactics that will turn your guests into raving fans.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP (Positively Impacting People)

10:20 AM - 11:00 AM

Using Instagram and other content strategies to inspire, connect and work with other like-minded salon artists, educators and peers in original and compelling ways. Hands-on demos include photo shoot tips, model recruitment, event or shoot space sourcing, content curation and more.  From @elevatehair founder Tatum Neill.

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

10:20 AM - 11:00 AM

Culled from hundreds of examples from salon business clients and case studies, Kathleen Turpel of Imaginal Marketing shares proven winners and insights on best practices including Facebook and Instagram that set great salons apart on social media and beyond.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

11:05 AM - 11:45 AM

For many of today’s top and rising star beauty influencers, the path to going viral starts with getting noticed and shared by respected beauty and salon communities. Meet and network with members of the MODERN SALON Artist Connective, see a curated showcase of best posts, learn “how they did it” and start shaping your own next steps as an industry leader and content champion.  

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

11:05 AM - 11:45 AM

Reviews on Yelp and other sites can be your salon business’ best friend or worst nightmare.  Learn how to manage both ends of the spectrum and how to maximize your overall profile so clients can find and want to visit your salon. Gayle Fulbright of Headlines The Salon shares her own experiences and her resulting best practices.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

11:50 AM - 12:30 PM

Understanding rules and regulations of content creation, endorsement, paid vs. organic posts, agreements, contracts and more. Scott Wine of Rebel Brand Management and leading influencers Pirooz SarsharJordan Liberty and Vlada Mua lead you all through all the business considerations to protect you and ensure your greatest success.

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

11:50 AM - 12:30 PM

Understanding the metrics, reporting tools and admin features on the social media platforms you use, and how to analyze the results to change content, strategy and adjust salon or personal practices. Ideas That Evoke’s Monica Hickey reviews what you need track to maintain your focus and ensure your greatest success.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

12:30 PM - 1:40 PM

Enjoy lunch and connect with speakers, meet fellow attendees, take advantage of interactive experiences, learn about products and services and start to develop your own Salon Digital Summit network.

1:45 PM - 2:25 PM

Join Panel Host Anne Moratto, West Coast Beauty Editor of Modern Salon who will explore the unique opportunities, communities and strategies thriving in the barbering and grooming services segment of the salon business with David Raccuglia from American Crew & Revlon, Kelly Gorsuch from Barber of Hell’s Bottom, and Lee Resnick from Barbershopconnect.com

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

1:45 PM - 2:25 PM

How salon business has adapted technology and where it likely will—or must—change next in order to take advantage of new developments and consumer expectations to capitalize on the biggest and best opportunities.  Schedulicity’s Jerry Nettuno addresses where tech has been and where it’s going.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

2:30 PM - 3:10 PM

Exploring unique opportunities, communities and strategies thriving in the nails market. 

A panel of nail influencers gather together to field your questions on digital marketing and provide insight into best practices.

Moderator: Beth Livesay, Executive Editor of NAILS Magazine

Panelists:

  • Ashley Gregory (@thenailscape): Founder of The NailScape and #thenailscape box, session manicurist
  • Winnie Huang (@winnieisawesome): CND Brand Ambassador & Winner of NAILS Next Top Nail Artist Season 3
  • Sigourney Nunez (@nailartbysig): OPI North America Education Manager at Coty

Grand Ballroom

2:30 PM - 3:10 PM

Social and digital media have changed how salons and brands do business.  What comes next, what’s working well, what can be better and how brands are listening to what salons and their guests really want. Bonnie Bonadeo, host of BEaUty Inside and Out, leads a discussion with leading beauty brand executives, including Gregory Littley from Revlon, David Thurston from Pulp Riot, Robert Schaeffler from Henkel and Jeff Pierce from COTY, on the challenges and opportunities they see – and are addressing - in the new social and digital landscape.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

3:15 PM - 3:30 PM

Be part of the premiere viewing of Modern Salon’s exclusive interview with industry legend Sam Villa as he explores his journey from Icon to Influencer.  Sam explains what he’s learned along the way and provides practical and specific suggestions about how all of us can be more effective on social media.   

Grand Ballroom

3:35 PM - 4:30 PM

As fast as social media and digital resources are game-changing how salon pros engage, learn and market, it is critical to look and think ahead, and to monitor the trends and happenings in related, pioneering markets like consumer beauty, skin care and makeup. Kelly Kovack of BeautyMatter joins Amy Nicole, owner of Chic Studios, and brand ambassador Ivan Betancourt in analyzing the trends, technologies and innovations shaping where social media is heading for the rest of the beauty world.

Grand Ballroom

4:35 PM - 5:00 PM

Closing comments -- plus videos, recognition, announcements, Mon 11/05 Night Party Information and Advanced Education information for Tues 11/06 Sessions

Grand Ballroom

6:30 PM - 8:30 PM

Salon Digital Summit attendees are cordially invited to an evening of enchantment at the Wrap Party hosted in the world-class #AcademyofHair.

Enjoy cocktails, dining and dancing with summit attendees and Alterna, Joico, #mydentity, Kenra Professional, PRAVANA, Sexy Hair and Schwarzkopf Professional.  Plus, a chance to win win a special prize valued at over $3,500 including your own custom photo shoot!

21+ Only, IDs and Event Badges checked at the door. 

This event is free for Salon Digital Summit ticketholders only and you must RVSP to attend!

RSVP NOW

Address:
​5800 Bristol Parkway, Suite 700
Culver City, CA 90230
Transportation provided by Uber, courtesy of Henkel Beauty Care Hair Professional

 
 
 
 
 
 
 
 
 
 
 
 
 

When the party is literally LIT 😍#showusyourvivids 📸:@jo.ro.ro

A post shared by PRAVANA (@pravana) on

 

Sponsors

Brought to you by:
Modern Salon Salon Today Nails
Platinum Sponsor
Phorest
Gold Sponsors
CosmoProf Schedulicity ZeeZor
Silver Sponsors
Academy alterna American Crew Bioprogramming CND Coty joico Kadus kenra Kraft Salon mydentity nioxin OPI pravana sebastian professional pulpriot RevlonPro Salon Republic schwarzkopf sexyhair system professional wella
Supporters
Associated Hair Prof Barbercon BeautyChangesLives Cosmetologist Chicago Green Circle Salons PBA intercoiffure TheLook