Info on Upcoming Events Coming Soon

Advanced Education



Last updated: October 29, 2018

Past Advanced Education Schedule

Tuesday, November 6, 2018

9:00 AM - 10:00 AM


As owners of Butterfly Loft Salons in Encino, CA, David and Alexis Thurston started hosting dinners with their stylists to discuss social media best practices several years ago and were among the first to harness the power of social media to grow a salon. As the Thurstons grew a national and international presence on social media, they begin to network with others doing the same—together, they founded Butterfly Circus, a team of independent stylists who banded together to develop educational events around the country. With the creation of Pulp Riot, the Thurstons put their digital wisdom to use leveraging social media to build a beauty brand.

In an exclusive presentation, David Thurston shares his observations and experiences, and walks you through their journey.

This session is included with your Salon Digital Summit ticket and does not require a separate RSVP to attend.

10:00 AM - 1:00 PM


In this session CEO of Phorest Ronan Perceval & Director of Development, Paddy Monaghan will share with you tools that have been developed to help stylists and salons build their following, boost their presence & improve their engagement rate on Instagram!  

Phorest are pioneers in the industry when it comes to the development of cutting edge salon specific features so this is not one to missed! 

All attendees will receive an exclusive copy of 'The Salon Owners Guide to Instagram' ebook.

This session is free with your Salon Digital Summit ticket but requires a separate RSVP.

Please follow this link to register.

10:30 AM - 2:00 PM


*Separate fee required. See below for details.

Dubbed “The Social Queen”, Olivia Smalley will share her top secrets to success when it comes to all things social media. At the start of the class, she will share exactly how she:

  • Grew a presence online 
  • Created relationships with some of the top brands in the beauty industry
  • Will make adjustments to YOUR personal brand to help grow your clientele and career

HATE the yellow lighting in your salon or the dark shadows when using a ring light?  Olivia will also share:

  • How to create beautiful content to post on your social media
  • How to pose clients 
  • Achieving perfect lighting will be covered! 

This class is for EVERYONE, you do not need a license to attend. You do not have to be a hairstylist either. This workshop is sure to take your career to the next level. 

Cost: $199
(separate from the Salon Digital Summit ticket)

Register for this advanced education class here


11:00 AM - 1:00 PM


Philip Wolff and Chief Behr  Present BIOPROGRAMMING: The Future of Hair Styling & Finishing

In an exclusive session, Philip Wolff and Chief Behr present Bioprogramming, the newest advancement in Beauty Devices to hit the US. Join them while they share their techniques and how this technology is changing the hair industry.

Bioprogramming is a Japanese technology grounded in quantum physics and programmed into the proprietary ceramics of Beauty Devices. The devices [re]program and repair any damage caused by frequent heat styling, coloring, chemical processing and aging, providing immediate results by drastically boosting gloss index, degree of friction and moisture content. Bioprogramming brings new life to the hair and scalp, and this session shows you how. 

This session is free with your Salon Digital Summit ticket.


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