The Brand Perspective (Track: The Business of Digital)

The Brand Perspective (Track: The Business of Digital)

November 05 | 5:30 PM - 6:10 PM (ET)

Social and digital media have changed how salons and brands do business.  What comes next, what’s working well, what can be better and how brands are listening to what salons and their guests really want. Bonnie Bonadeo, host of BEaUty Inside and Out, leads a discussion with leading beauty brand executives, including Gregory Littley from Revlon, David Thurston from Pulp Riot, Robert Schaeffler from Henkel and Jeff Pierce from COTY, on the challenges and opportunities they see – and are addressing - in the new social and digital landscape.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

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