2019 Dates & Location Coming Soon.

Schedule

The 2018 schedule is below.

Last updated: October 17, 2018

Sunday, November 4, 2018

8:30 AM - 7:00 PM

Stop by the Salon Digital Summit Registration & Badge Pick-up Desk
 

Main Floor Lobby

9:00 AM - 5:30 PM

Throughout The Experience Center you’ll find industry partners, products, services and interactivity to make your time at Salon Digital Summit even more rewarding.

Century & California Foyers

9:30 AM - 9:50 AM

Welcome to the Salon Digital Summit 2018 - we are thrilled to launch this exciting event and share the program content with you all!

Grand Ballroom

9:55 AM - 10:50 AM

Building your personal brand starts with knowing what you want to accomplish professionally, then exploring the social media platforms, digital tools and tech strategies that make the most sense for your personal style, business model and goals. Salon Digital Summit kicks off with a diverse panel of experts and influencers - led by Eric Taylor, Founder/CEO Salon Republic – to help you explore your options. Panelists include Riawna Capri and Nikki Lee from 901 Salon, top stylist Jamie Dana and Alle Fister from Bollare. They will set the stage for a strong program of peer-to-peer sharing and exercises to build out your own personal Salon Digital Summit vision and action plan.

Grand Ballroom

10:55 AM - 11:50 AM

How and why to update, accelerate or even do a total makeover of how you manage and execute your social media content and style. Mane Addicts’ Editorial Director Allison McNamara leads a discussion with industry experts: Lisa Walker, Mark Townsend, Britt Sully, Kathleen Hair, and Nina Aghadjanian. Together they’ll explore specific tips, tricks, tools and transformations for best results on Social Media whether at 500, 5000 or 50,000+ followers as well as offer business tips and tricks for rising hair stylists including agency representation and brand partnership deals.

Grand Ballroom

11:55 AM - 12:35 PM

More than ever, it’s not just how you make your clients look, but how you make them feel—and what they say about the total experience—that matters and makes an impact on your business, especially when what they say to you or your team directly doesn’t match what they say online. How can you encourage authentic and constructive feedback (privately) and prevent viral disasters? From social media conversations to Google-able reviews, learn how you can proactively influence and manage how people talk about you and your business. Phorest’s Chris Brennan shares examples of how you can build and protect your digital presence and business identity.

Grand Ballroom

12:35 PM - 2:10 PM

Enjoy lunch and connect with presenters, meet fellow attendees, take advantage of interactive experiences, learn about products and services and start to develop your own Salon Digital Summit network.

2:15 PM - 3:10 PM

As you learn more about the possibilities and future of social media, digital tools and beauty, where do your personal and professional goals intersect? Do you aspire to influencer status? Want to engage as an educator? Use technology to be a better resource for your clients, staff and/or colleagues? Simply need to attract new business? Just as there are varied beauty careers and salon types to match the spectrum of salon artists, entrepreneurs and nurturers, there are different ways to handle social media tools and digital expertise to accomplish your goals and align with your identity. Tech expert and beauty enthusiast influencer Sarah Bryant presents real-salon based profiles, case studies, interactive worksheets and real-time audience surveys to help attendees solidify your goal-setting process and next steps. Includes live interview with salon artist and educator Chief Behr, and his insights on pushing outside his comfort zone and pursuing a (non-influencer) digital beauty path less taken.

Grand Ballroom

3:15 PM - 4:10 PM

If it’s not on video, did it really happen? Video content is drawing more eyes, attention and space across every platform. Learn how to create effective, purposeful, engaging clips of the right topics, quality, format and length, tailored specifically for Instagram, Facebook, YouTube, your web site, email marketing and more.  How polished should the video be (or not be)? When should you stream live and when is it best to edit? What about lighting, setting, backgrounds and equipment? What are the best and easiest and affordable tools and apps to use?  What about rules and risks—copyright and usage guidelines and pitfalls to avoid? Industry experts Tony Stuart and Corey Gray from Your Day Off podcast interview video stars Sean Azari and Chris Dela Cruz.

Grand Ballroom

4:15 PM - 4:20 PM

Celebrity stylist and The Look All Stars host Kim Vo gives you a peek at what you can expect on the next season on the show.

Grand Ballroom

4:25 PM - 4:30 PM

CosmoProf Artistic Team Member and Social Savvy Stylist Olivia Smalley shares her insights on how beauty can lead you on a path to professional fulfillment.

4:35 PM - 5:15 PM

Let’s talk instagram! CosmoProf Artistic Team Member and Social Savvy Stylist, Olivia Smalley, takes a deep dive into personal and proven tactics as well as her “three-c’s”; content, context, and consistency. She will explain how salon pros can tap into instagram’s latest features and share career strengthening apps to optimize new followers, new clients, brands and more. Olivia teaches you how to BE SOCIAL and not just “do social”.

Grand Ballroom

5:20 PM - 5:30 PM

  • NAHA 2019 - Dustin Cash
  • Today, Tonight, Tomorrow: Review of today, tonight and tomorrow’s activities and special announcements

 

Grand Ballroom

7:00 PM - 10:00 PM

Designed by
 

Get pumped up for Salon Digital Summit’s launch party Sunday night at the Sheraton Gateway pool and Brasserie!  Co-hosted by Salon Republic and KRAFT, you’ll be swept away into a virtual wonderland of experiences, activations, and excitement. Grab a cocktail and mingle with fellow artists including celebrity guests, Salon Digital Summit presenters and Modern Salon Artist Connective members.

The party and drink tickets are included with your Salon Digital Summit ticket.

SPECIAL LAUNCH PARTY OPPORTUNITY:  Featuring Collab with Me by Kraft! 

Connect and learn from one of our industry’s best in an intimate live demo setting. Salon Digital Summit attendees can purchase a Collab With Me Raffle Ticket for $25!  Enter now for a chance to WIN a collaboration haircut or color with a headlining artist. Walk away with a new connection, more knowledge and content for your social media pages.

Buy your raffle ticket by Thursday, November 1 at 11pm PST – and the winners will be announced via social media the next day (Friday, November 2)!

Monday, November 5, 2018

7:00 AM - 1:30 PM

The Salon Digital Summit Registration & Badge Pick-up Desk will be open -- Main Floor Lobby

7:30 AM - 8:30 AM

In a casual setting among the exhibit tables, enjoy breakfast, interact with speakers, meet fellow attendees, learn about products and services and continue to develop your own Salon Digital Summit network.

7:30 AM - 5:00 PM

Throughout The Experience Center you’ll find industry partners, products, services and interactivity to make your time at Salon Digital Summit even more rewarding.

Century & California Foyers

8:35 AM - 8:45 AM

We'll be breaking out into different tracks today, no need to choose one track or the other - choose your class based on the sessions that appeal to you!

Grand Ballroom

Content & Community, emceed by Modern Salon Editor-in-chief Alison Alhamed
Grand Ballroom

The Business of Digital, emceed by Heather Yurko of Neatbeat Salon and PIP (Positively Impacting People)
Laguna Meeting Room

 

8:50 AM - 9:30 AM

Influencer marketing is one of the most exciting, fastest growing—and changing—areas for salon careers or professional development. Whether you already are or aspire to be an influencer involved in beauty marketing to earn additional income, gain exposure or a bit of both, this session explores what you need to know to position, differentiate and protect yourself. Alisha Johns of Lish Creative goes through the list of things you need to know and shares valuable resources to identify your opportunities and help strengthen your own influencer standing and success.

Grand Ballroom

9:35 AM - 10:15 AM

What impact does being more personal on social media, and especially Instagram, have on salon pros and salon businesses' bottom line and the type of clientele they attract? But also, where's the line? Join panel host Zoé Bélisle-Springer for a discussion about tone, voice and messaging with CosmoProf Beauty Artistic Team Member Christina KreitelNatalie Boos from The Business Of Balayage & Christopher Smith, Modern Salon & L'Anza Healing Artist.

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

9:35 AM - 10:15 AM

Tips, calls to action and processes to put in place to invite and encourage positive and referral-generating engagement, sharing of images and reviews from guests on their own social media pages and on your platforms. Jason Everett of Business Refuel explores the strategies and tactics that will turn your guests into raving fans.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP (Positively Impacting People)

10:20 AM - 11:00 AM

Using Instagram and other content strategies to inspire, connect and work with other like-minded salon artists, educators and peers in original and compelling ways. Hands-on demos include photo shoot tips, model recruitment, event or shoot space sourcing, content curation and more.  From @elevatehair founder Tatum Neill.

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

10:20 AM - 11:00 AM

Culled from hundreds of examples from salon business clients and case studies, Kathleen Turpel of Imaginal Marketing shares proven winners and insights on best practices including Facebook and Instagram that set great salons apart on social media and beyond.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

11:05 AM - 11:45 AM

For many of today’s top and rising star beauty influencers, the path to going viral starts with getting noticed and shared by respected beauty and salon communities. Meet and network with members of the MODERN SALON Artist Connective, see a curated showcase of best posts, learn “how they did it” and start shaping your own next steps as an industry leader and content champion.  

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

11:05 AM - 11:45 AM

Reviews on Yelp and other sites can be your salon business’ best friend or worst nightmare.  Learn how to manage both ends of the spectrum and how to maximize your overall profile so clients can find and want to visit your salon. Gayle Fulbright of Headlines The Salon shares her own experiences and her resulting best practices.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

11:50 AM - 12:30 PM

Understanding rules and regulations of content creation, endorsement, paid vs. organic posts, agreements, contracts and more. Scott Wine of Rebel Brand Management and leading influencers Pirooz SarsharJordan Liberty and Vlada Mua lead you all through all the business considerations to protect you and ensure your greatest success.

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

11:50 AM - 12:30 PM

Understanding the metrics, reporting tools and admin features on the social media platforms you use, and how to analyze the results to change content, strategy and adjust salon or personal practices. Ideas That Evoke’s Monica Hickey reviews what you need track to maintain your focus and ensure your greatest success.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

12:30 PM - 1:40 PM

Enjoy lunch and connect with speakers, meet fellow attendees, take advantage of interactive experiences, learn about products and services and start to develop your own Salon Digital Summit network.

1:45 PM - 2:25 PM

Join Panel Host Anne Moratto, West Coast Beauty Editor of Modern Salon who will explore the unique opportunities, communities and strategies thriving in the barbering and grooming services segment of the salon business with David Raccuglia from American Crew & Revlon, Kelly Gorsuch from Barber of Hell’s Bottom, and Lee Resnick from Barbershopconnect.com

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

1:45 PM - 2:25 PM

How salon business has adapted technology and where it likely will—or must—change next in order to take advantage of new developments and consumer expectations to capitalize on the biggest and best opportunities.  Schedulicity’s Jerry Nettuno addresses where tech has been and where it’s going.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

2:30 PM - 3:10 PM

Exploring unique opportunities, communities and strategies thriving in the nails market. 

A panel of nail influencers gather together to field your questions on digital marketing and provide insight into best practices.

Moderator: Beth Livesay, Executive Editor of NAILS Magazine

Panelists:

  • Ashley Gregory (@thenailscape): Founder of The NailScape and #thenailscape box, session manicurist
  • Winnie Huang (@winnieisawesome): CND Brand Ambassador & Winner of NAILS Next Top Nail Artist Season 3
  • Sigourney Nunez (@nailartbysig): OPI North America Education Manager at Coty

Grand Ballroom

2:30 PM - 3:10 PM

Social and digital media have changed how salons and brands do business.  What comes next, what’s working well, what can be better and how brands are listening to what salons and their guests really want. Bonnie Bonadeo, host of BEaUty Inside and Out, leads a discussion with leading beauty brand executives, including Gregory Littley from Revlon, David Thurston from Pulp Riot, Robert Schaeffler from Henkel and Jeff Pierce from COTY, on the challenges and opportunities they see – and are addressing - in the new social and digital landscape.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

3:15 PM - 3:30 PM

Be part of the premiere viewing of Modern Salon’s exclusive interview with industry legend Sam Villa as he explores his journey from Icon to Influencer.  Sam explains what he’s learned along the way and provides practical and specific suggestions about how all of us can be more effective on social media.   

Grand Ballroom

3:35 PM - 4:30 PM

As fast as social media and digital resources are game-changing how salon pros engage, learn and market, it is critical to look and think ahead, and to monitor the trends and happenings in related, pioneering markets like consumer beauty, skin care and makeup. Kelly Kovack of BeautyMatter joins Amy Nicole, owner of Chic Studios, and brand ambassador Ivan Betancourt in analyzing the trends, technologies and innovations shaping where social media is heading for the rest of the beauty world.

Grand Ballroom

4:35 PM - 5:00 PM

Closing comments -- plus videos, recognition, announcements, Mon 11/05 Night Party Information and Advanced Education information for Tues 11/06 Sessions

Grand Ballroom

6:30 PM - 8:30 PM

Salon Digital Summit attendees are cordially invited to an evening of enchantment at the Wrap Party hosted in the world-class #AcademyofHair.

Enjoy cocktails, dining and dancing with summit attendees and Alterna, Joico, #mydentity, Kenra Professional, PRAVANA, Sexy Hair and Schwarzkopf Professional.  Plus, a chance to win win a special prize valued at over $3,500 including your own custom photo shoot!

21+ Only, IDs and Event Badges checked at the door. 

This event is free for Salon Digital Summit ticketholders only and you must RVSP to attend!

RSVP NOW

Address:
​5800 Bristol Parkway, Suite 700
Culver City, CA 90230
Transportation provided by Uber, courtesy of Henkel Beauty Care Hair Professional

 
 
 
 
 
 
 
 
 
 
 
 
 

When the party is literally LIT 😍#showusyourvivids 📸:@jo.ro.ro

A post shared by PRAVANA (@pravana) on

 

Tuesday, November 6, 2018

9:00 AM - 10:00 AM

ADVANCED EDUCATION

As owners of Butterfly Loft Salons in Encino, CA, David and Alexis Thurston started hosting dinners with their stylists to discuss social media best practices several years ago and were among the first to harness the power of social media to grow a salon. As the Thurstons grew a national and international presence on social media, they begin to network with others doing the same—together, they founded Butterfly Circus, a team of independent stylists who banded together to develop educational events around the country. With the creation of Pulp Riot, the Thurstons put their digital wisdom to use leveraging social media to build a beauty brand.

In an exclusive presentation, David Thurston shares his observations and experiences, and walks you through their journey.

This session is included with your Salon Digital Summit ticket and does not require a separate RSVP to attend.

10:00 AM - 1:00 PM

ADVANCED EDUCATION

In this session CEO of Phorest Ronan Perceval & Director of Development, Paddy Monaghan will share with you tools that have been developed to help stylists and salons build their following, boost their presence & improve their engagement rate on Instagram!  

Phorest are pioneers in the industry when it comes to the development of cutting edge salon specific features so this is not one to missed! 

All attendees will receive an exclusive copy of 'The Salon Owners Guide to Instagram' ebook.

This session is free with your Salon Digital Summit ticket but requires a separate RSVP.

Please follow this link to register.

10:30 AM - 2:00 PM

ADVANCED EDUCATION

*Separate fee required. See below for details.

Dubbed “The Social Queen”, Olivia Smalley will share her top secrets to success when it comes to all things social media. At the start of the class, she will share exactly how she:

  • Grew a presence online 
  • Created relationships with some of the top brands in the beauty industry
  • Will make adjustments to YOUR personal brand to help grow your clientele and career

HATE the yellow lighting in your salon or the dark shadows when using a ring light?  Olivia will also share:

  • How to create beautiful content to post on your social media
  • How to pose clients 
  • Achieving perfect lighting will be covered! 

This class is for EVERYONE, you do not need a license to attend. You do not have to be a hairstylist either. This workshop is sure to take your career to the next level. 

Cost: $199
(separate from the Salon Digital Summit ticket)

Register for this advanced education class here

 

11:00 AM - 1:00 PM

ADVANCED EDUCATION

Philip Wolff and Chief Behr  Present BIOPROGRAMMING: The Future of Hair Styling & Finishing

In an exclusive session, Philip Wolff and Chief Behr present Bioprogramming, the newest advancement in Beauty Devices to hit the US. Join them while they share their techniques and how this technology is changing the hair industry.

Bioprogramming is a Japanese technology grounded in quantum physics and programmed into the proprietary ceramics of Beauty Devices. The devices [re]program and repair any damage caused by frequent heat styling, coloring, chemical processing and aging, providing immediate results by drastically boosting gloss index, degree of friction and moisture content. Bioprogramming brings new life to the hair and scalp, and this session shows you how. 

This session is free with your Salon Digital Summit ticket.

Sponsors

Brought to you by:
Modern Salon Salon Today Nails
Platinum Sponsor
Phorest
Gold Sponsors
CosmoProf Schedulicity ZeeZor
Silver Sponsors
Academy alterna American Crew Bioprogramming CND Coty joico Kadus kenra Kraft Salon mydentity nioxin OPI pravana sebastian professional pulpriot RevlonPro Salon Republic schwarzkopf sexyhair system professional wella
Supporters
Associated Hair Prof Barbercon BeautyChangesLives Cosmetologist Chicago Green Circle Salons PBA intercoiffure TheLook