2:50PM - 3:30PM (ET)
Understanding the metrics, reporting tools and admin features on the social media platforms you use, and how to analyze the results to change content, strategy and adjust salon or personal practices. Ideas That Evoke’s Monica Hickey reviews what you need track to maintain your focus and ensure your greatest success.
Laguna Meeting Room
The Business of Digital: Emceed by Heather Yurko of Neatbeat Salon and PIP