12:35PM - 1:15PM (ET)
What impact does being more personal on social media, and especially Instagram, have on salon pros and salon businesses' bottom line and the type of clientele they attract? But also, where's the line? Join panel host Zoé Bélisle-Springer for a discussion about tone, voice and messaging with CosmoProf Beauty Artistic Team Member Christina Kreitel, Natalie Boos from The Business Of Balayage & Christopher Smith, Modern Salon & L'Anza Healing Artist.
Content and Community: Emceed by Modern Salon Editor-in-chief Alison Alhamed