2019 Dates & Location Coming Soon.

Breakout Sessions: The Business of Digital

Last updated: September 20, 2018

Monday, November 5, 2018

9:35 AM - 10:15 AM

Tips, calls to action and processes to put in place to invite and encourage positive and referral-generating engagement, sharing of images and reviews from guests on their own social media pages and on your platforms. Jason Everett of Business Refuel explores the strategies and tactics that will turn your guests into raving fans.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP (Positively Impacting People)

10:20 AM - 11:00 AM

Culled from hundreds of examples from salon business clients and case studies, Kathleen Turpel of Imaginal Marketing shares proven winners and insights on best practices including Facebook and Instagram that set great salons apart on social media and beyond.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

11:05 AM - 11:45 AM

Reviews on Yelp and other sites can be your salon business’ best friend or worst nightmare.  Learn how to manage both ends of the spectrum and how to maximize your overall profile so clients can find and want to visit your salon. Gayle Fulbright of Headlines The Salon shares her own experiences and her resulting best practices.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

11:50 AM - 12:30 PM

Understanding the metrics, reporting tools and admin features on the social media platforms you use, and how to analyze the results to change content, strategy and adjust salon or personal practices. Ideas That Evoke’s Monica Hickey reviews what you need track to maintain your focus and ensure your greatest success.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

1:45 PM - 2:25 PM

How salon business has adapted technology and where it likely will—or must—change next in order to take advantage of new developments and consumer expectations to capitalize on the biggest and best opportunities.  Schedulicity’s Jerry Nettuno addresses where tech has been and where it’s going.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

2:30 PM - 3:10 PM

Social and digital media have changed how salons and brands do business.  What comes next, what’s working well, what can be better and how brands are listening to what salons and their guests really want. Bonnie Bonadeo, host of BEaUty Inside and Out, leads a discussion with leading beauty brand executives, including Gregory Littley from Revlon, David Thurston from Pulp Riot, Robert Schaeffler from Henkel and Jeff Pierce from COTY, on the challenges and opportunities they see – and are addressing - in the new social and digital landscape.

Laguna Meeting Room

The Business of Digital:  Emceed by Heather Yurko of Neatbeat Salon and PIP

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