2019 Dates & Location Coming Soon.

Sunday's Schedule

Last updated: October 16, 2018

Sunday, November 4, 2018

8:30 AM - 7:00 PM

Stop by the Salon Digital Summit Registration & Badge Pick-up Desk
 

Main Floor Lobby

9:00 AM - 5:30 PM

Throughout The Experience Center you’ll find industry partners, products, services and interactivity to make your time at Salon Digital Summit even more rewarding.

Century & California Foyers

9:30 AM - 9:50 AM

Welcome to the Salon Digital Summit 2018 - we are thrilled to launch this exciting event and share the program content with you all!

Grand Ballroom

9:55 AM - 10:50 AM

Building your personal brand starts with knowing what you want to accomplish professionally, then exploring the social media platforms, digital tools and tech strategies that make the most sense for your personal style, business model and goals. Salon Digital Summit kicks off with a diverse panel of experts and influencers - led by Eric Taylor, Founder/CEO Salon Republic – to help you explore your options. Panelists include Riawna Capri and Nikki Lee from 901 Salon, top stylist Jamie Dana and Alle Fister from Bollare. They will set the stage for a strong program of peer-to-peer sharing and exercises to build out your own personal Salon Digital Summit vision and action plan.

Grand Ballroom

10:55 AM - 11:50 AM

How and why to update, accelerate or even do a total makeover of how you manage and execute your social media content and style. Mane Addicts’ Editorial Director Allison McNamara leads a discussion with industry experts: Lisa Walker, Mark Townsend, Britt Sully, Kathleen Hair, and Nina Aghadjanian. Together they’ll explore specific tips, tricks, tools and transformations for best results on Social Media whether at 500, 5000 or 50,000+ followers as well as offer business tips and tricks for rising hair stylists including agency representation and brand partnership deals.

Grand Ballroom

11:55 AM - 12:35 PM

More than ever, it’s not just how you make your clients look, but how you make them feel—and what they say about the total experience—that matters and makes an impact on your business, especially when what they say to you or your team directly doesn’t match what they say online. How can you encourage authentic and constructive feedback (privately) and prevent viral disasters? From social media conversations to Google-able reviews, learn how you can proactively influence and manage how people talk about you and your business. Phorest’s Chris Brennan shares examples of how you can build and protect your digital presence and business identity.

Grand Ballroom

12:35 PM - 2:10 PM

Enjoy lunch and connect with presenters, meet fellow attendees, take advantage of interactive experiences, learn about products and services and start to develop your own Salon Digital Summit network.

2:15 PM - 3:10 PM

As you learn more about the possibilities and future of social media, digital tools and beauty, where do your personal and professional goals intersect? Do you aspire to influencer status? Want to engage as an educator? Use technology to be a better resource for your clients, staff and/or colleagues? Simply need to attract new business? Just as there are varied beauty careers and salon types to match the spectrum of salon artists, entrepreneurs and nurturers, there are different ways to handle social media tools and digital expertise to accomplish your goals and align with your identity. Tech expert and beauty enthusiast influencer Sarah Bryant presents real-salon based profiles, case studies, interactive worksheets and real-time audience surveys to help attendees solidify your goal-setting process and next steps. Includes live interview with salon artist and educator Chief Behr, and his insights on pushing outside his comfort zone and pursuing a (non-influencer) digital beauty path less taken.

Grand Ballroom

3:15 PM - 4:10 PM

If it’s not on video, did it really happen? Video content is drawing more eyes, attention and space across every platform. Learn how to create effective, purposeful, engaging clips of the right topics, quality, format and length, tailored specifically for Instagram, Facebook, YouTube, your web site, email marketing and more.  How polished should the video be (or not be)? When should you stream live and when is it best to edit? What about lighting, setting, backgrounds and equipment? What are the best and easiest and affordable tools and apps to use?  What about rules and risks—copyright and usage guidelines and pitfalls to avoid? Industry experts Tony Stuart and Corey Gray from Your Day Off podcast interview video stars Sean Azari and Chris Dela Cruz.

Grand Ballroom

4:15 PM - 4:20 PM

Celebrity stylist and The Look All Stars host Kim Vo gives you a peek at what you can expect on the next season on the show.

Grand Ballroom

4:25 PM - 4:30 PM

CosmoProf Artistic Team Member and Social Savvy Stylist Olivia Smalley shares her insights on how beauty can lead you on a path to professional fulfillment.

4:35 PM - 5:15 PM

Let’s talk instagram! CosmoProf Artistic Team Member and Social Savvy Stylist, Olivia Smalley, takes a deep dive into personal and proven tactics as well as her “three-c’s”; content, context, and consistency. She will explain how salon pros can tap into instagram’s latest features and share career strengthening apps to optimize new followers, new clients, brands and more. Olivia teaches you how to BE SOCIAL and not just “do social”.

Grand Ballroom

5:20 PM - 5:30 PM

  • NAHA 2019 - Dustin Cash
  • Today, Tonight, Tomorrow: Review of today, tonight and tomorrow’s activities and special announcements

 

Grand Ballroom

7:00 PM - 10:00 PM

Designed by
 

Get pumped up for Salon Digital Summit’s launch party Sunday night at the Sheraton Gateway pool and Brasserie!  Co-hosted by Salon Republic and KRAFT, you’ll be swept away into a virtual wonderland of experiences, activations, and excitement. Grab a cocktail and mingle with fellow artists including celebrity guests, Salon Digital Summit presenters and Modern Salon Artist Connective members.

The party and drink tickets are included with your Salon Digital Summit ticket.

SPECIAL LAUNCH PARTY OPPORTUNITY:  Featuring Collab with Me by Kraft! 

Connect and learn from one of our industry’s best in an intimate live demo setting. Salon Digital Summit attendees can purchase a Collab With Me Raffle Ticket for $25!  Enter now for a chance to WIN a collaboration haircut or color with a headlining artist. Walk away with a new connection, more knowledge and content for your social media pages.

Buy your raffle ticket by Thursday, November 1 at 11pm PST – and the winners will be announced via social media the next day (Friday, November 2)!

Sponsors

Brought to you by:
Modern Salon Salon Today Nails
Platinum Sponsor
Phorest
Gold Sponsors
CosmoProf Schedulicity ZeeZor
Silver Sponsors
Academy alterna American Crew Bioprogramming CND Coty joico Kadus kenra Kraft Salon mydentity nioxin OPI pravana sebastian professional pulpriot RevlonPro Salon Republic schwarzkopf sexyhair system professional wella
Supporters
Associated Hair Prof Barbercon BeautyChangesLives Cosmetologist Chicago Green Circle Salons PBA intercoiffure TheLook