2019 Dates & Location Coming Soon.

Breakout Sessions: Content & Community

Last updated: September 20, 2018

Monday, November 5, 2018

9:35 AM - 10:15 AM

What impact does being more personal on social media, and especially Instagram, have on salon pros and salon businesses' bottom line and the type of clientele they attract? But also, where's the line? Join panel host Zoé Bélisle-Springer for a discussion about tone, voice and messaging with CosmoProf Beauty Artistic Team Member Christina KreitelNatalie Boos from The Business Of Balayage & Christopher Smith, Modern Salon & L'Anza Healing Artist.

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

10:20 AM - 11:00 AM

Using Instagram and other content strategies to inspire, connect and work with other like-minded salon artists, educators and peers in original and compelling ways. Hands-on demos include photo shoot tips, model recruitment, event or shoot space sourcing, content curation and more.  From @elevatehair founder Tatum Neill.

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

11:05 AM - 11:45 AM

For many of today’s top and rising star beauty influencers, the path to going viral starts with getting noticed and shared by respected beauty and salon communities. Meet and network with members of the MODERN SALON Artist Connective, see a curated showcase of best posts, learn “how they did it” and start shaping your own next steps as an industry leader and content champion.  

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

11:50 AM - 12:30 PM

Understanding rules and regulations of content creation, endorsement, paid vs. organic posts, agreements, contracts and more. Scott Wine of Rebel Brand Management and leading influencers Pirooz SarsharJordan Liberty and Vlada Mua lead you all through all the business considerations to protect you and ensure your greatest success.

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

1:45 PM - 2:25 PM

Join Panel Host Anne Moratto, West Coast Beauty Editor of Modern Salon who will explore the unique opportunities, communities and strategies thriving in the barbering and grooming services segment of the salon business with David Raccuglia from American Crew & Revlon, Kelly Gorsuch from Barber of Hell’s Bottom, and Lee Resnick from Barbershopconnect.com

Grand Ballroom

Content and Community:  Emceed by Modern Salon Editor-in-chief Alison Alhamed

2:30 PM - 3:10 PM

Exploring unique opportunities, communities and strategies thriving in the nails market. 

A panel of nail influencers gather together to field your questions on digital marketing and provide insight into best practices.

Moderator: Beth Livesay, Executive Editor of NAILS Magazine

Panelists:

  • Ashley Gregory (@thenailscape): Founder of The NailScape and #thenailscape box, session manicurist
  • Winnie Huang (@winnieisawesome): CND Brand Ambassador & Winner of NAILS Next Top Nail Artist Season 3
  • Sigourney Nunez (@nailartbysig): OPI North America Education Manager at Coty

Grand Ballroom

Sponsors

Brought to you by:
Modern Salon Salon Today Nails
Platinum Sponsor
Phorest
Gold Sponsors
CosmoProf Schedulicity ZeeZor
Silver Sponsors
Academy alterna American Crew Bioprogramming CND Coty joico Kadus kenra Kraft Salon mydentity nioxin OPI pravana sebastian professional pulpriot RevlonPro Salon Republic schwarzkopf sexyhair system professional wella
Supporters
Associated Hair Prof Barbercon BeautyChangesLives Cosmetologist Chicago Green Circle Salons PBA intercoiffure TheLook