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Natalie Boos

Natalie Boos

Owner & CFO and Director of Marketing & Operations | The Business of Balayage


Natalie Boos is The Business of Balayage's Director of Marketing & Operations as well as being an owner and an acting CFO. Natalie’s career began in marketing, as a web and graphic designer working in Los Angeles. After completing her Technological Entrepreneurship & Management degree with honors at Arizona State University’s Fulton School of Engineering, Natalie went on to start her first Start-Up & Marketing agency based in South Orange County.

This is where Natalie, her partner Kaili & the founders of The Business of Balayage crossed paths, they hired Natalie & team to help create their business and brand from the ground up. A short year later, they joined forces full time in order to keep up with the demand they were getting from within our industry.

Natalie, having a specialty in small business mentorship and having helped develop and guide over 50 brands, has co-developed our Business Workshops as well as The Business of Balayage's Instagram & Social Media classes to help stylists and salon owners alike build their business behind the chair.